LOGO DESIGN
I am very passionate about working with people who want to re-brand or re-envision their business! Re-branding a business is a highly collaborative process between myself and the spokesperson for the business.
Logos take numerous iterations and through schematic design, design development and final design packages allow the design to take the desired shape and form. These packages are designed in such a way in order for the appropriate decisions to narrow down the options. Most logo packages begin with 6 conceptual images. The first package is then refined and afterwards paired down to 3 logos, to 2 and then 1. These logos are presented in such a way for the client to list likes, dislikes and suggestions to move forward. The logos begin in a greyscale state and then as they are refined color is slowly introduced.
Once the logo is refined and singled down to one option licensing concerns are addressed. Any fonts used that were not directly created by myself are purchased and given to the client. The client will also receive the proper paperwork for owning the used typography.
